Nexa
The Process
We began with a positioning workshop with the founding team, then studied how competitors presented themselves. Wordmark, color and typography were developed together and tested in real product screens.
- Positioning workshop
- Competitive review
- Wordmark and symbol
- Color and typography
- App icon and launch assets
The Challenge
The team wanted to stand apart from the blue-and-gray look of traditional banks, but early testers trusted the bolder concepts less.
The Solution
A calm, deep palette with one bright accent reserved for key actions, and a wordmark with steady, even strokes. The identity feels new while still reading as dependable.
- A wordmark and app icon
- A palette with a dedicated action color
- Launch templates for web and social
{ Testimonials }
What our clients say
“ From the first meeting to the final launch, the team led with vision, clarity, and care. The results exceeded expectations.”
“ From the first idea to the final result, they brought fresh thinking, clear direction, and a passion for quality work.”
“ From early sketches to final designs, they delivered precision, creativity, and thoughtful details that made a difference.”
“ From the initial vision to the final outcome, they shaped every detail with creativity, purpose, and a clear direction.”
“ From the first strategy to the final campaign, they brought insight, creativity, and focus that delivered real results.”
“ From planning to final delivery, they kept every detail organized, every process smooth, and the entire team aligned.”
“ From the first brainstorm to the final identity, they brought fresh ideas, thoughtful strategy, and a distinct voice.”
“ From the project kickoff to the final handoff, they ensured clear communication, smooth execution, and reliable results.”
